Hatsune Miku's creator, Hiroyuki Itoh will give a talk in Edinburgh about Pop Culture and the Future of the Contents Industry. The event is targeted at professionals and academics in the creative industries.

"The University of Edinburgh and the Daiwa Anglo-Japanese Foundation present a symposium on Cultural Policy and Creative Industries in Japan and Scotland

Date: 11 October 2012
Time: 4pm - 7pm
Location: Playfair Library, Old College, Edinburgh University

In a shifting political and economic environment, both Japan and Scotland are grappling to redefine their position in the world. Culture and creativity play a decisive role in this process. On the one hand, culture and culture transfer serve as a medium to forge international ties and to create "soft power" that would support the national interest. On the other hand, the production of cultural goods forms a sizable portion of the post-industrial economy and is an asset of its own that has become increasingly the focus of government promotion. The historical relations between Japan and Scotland are founded on culture, and both of their economies increasingly rely on the success of their creative industries. This symposium therefore addresses best practices and problems of cultural policy and creative industries in Japan and Scotland with a view to further strengthen cultural and economic ties between the two nations in the face of common global challenges.

From Daiwa foundation