Japan pioneers Smellovision at cinemas

In continuing to stand at the forefront of quirky entertainment technology, Japanese cinemas are planning to introduce “Smellovision” at selected theatres around the country.

The BBC are reporting that “… seven fragrances will waft from machines under back row seats … a floral smell will accompany love scenes, with a mixture of peppermint and rosemary for tear-jerking moments.”

The first movie this new technique will be put to use on is Colin Farrell’s latest blockbuster “In The New World”.