In an attempt to earn back some female readership, DC Comics are to kick start a new comic label aimed directly at young women. The label, known as Minx, has been extensively researched and carefully built to produce original stories that can appeal to female readers not interested in the typical American comic fare of extreme violence and super-heroes. Next year DC intend to pour $250,000 into Minx to market the label.
A few years ago teenage girls and comics were considered a lost cause – but when manga hit North America, the market exploded almost immediately. It remains to be seen whether or not DC’s Minx will be capable of producing the next Paradise Kiss – or rather if this just means another try at “My Little Pony”.