Business as usual as Lace tie up deal with ADV UK

The protracted saga of ADV’s status in the UK appears to be at end with the switch over to their distribution partner, Lace Digital Media Sales, having been officially rubber-stamped earlier this week via press release. Sales Director Andy Lyon and Label Manager Howard Musson both had positive messages to impart to the UK community.

“It’s business as usual for ADV Film’s titles in the UK,” said Andy Lyon, Sales Director at Lace Digital Media Sales. “The delay was regrettable, but unavoidable as part of the operational transition. LDMS are happy to announce stock of all titles is in circulation again as before.”

“It is our great pleasure to be able to build upon all the hard work we’ve done for ADV Films over the past five years, by expanding our role and ensuring the continuing presence of the brand ands its titles here in the UK,” said new Label Manager Howard Musson. “I’ve worked with ADV Films through two companies now, and am familiar with both the quality of their products and the passion of their fans. We aim to meet the high levels of expectation created by the work of the now-closed London office.”

The new release dates for ADV’s anime, originally reported last week, have also been confirmed in the press release, along with the news that Hugh K. David, a previous employee at ADV’s (now defunct) London office, has joined Lace as a consultant.

“I am pleased to be given this chance to ensure continuity between the old and the new versions of ADV Films here in the UK,” said David. “Five years ago we started out on an exciting adventure, which has since come to an end for the former staff, but thanks to LDMS continues into a strong future for the fans and consumers of anime throughout the UK.”